As consumer products companies develop and promote new brands and expand into new markets, they are consistently facing new and increasingly difficult challenges. In a world where information is readily at the consumers’ fingertips through mediums like the internet, social media, and mobility, the consumer has become increasingly educated, price conscious, and savvy. Rapid changes in technology are also changing how consumers shop creating non-traditional product channels that force manufacturers and retailers to consistently adapt legacy operating models. Supply chains have become more complex, and demand more volatile all in the face of increasing competition and decreasing brand loyalty. As a result, consumer product companies are consistently evolving and innovating in an effort to improve flexibility and responsiveness.
The ultimate goal is of course to increase sales and consumer loyalty. That goal is achieved through more frequent and targeted interactions with the consumer as well as by providing the consumer what they want, where they want it, and when they want it.
GROM offers unmatched expertise and a deep understanding of the business drivers unique to the Consumer Products Industries whether you are a consumer packaged goods, food and beverage, footwear and apparel, consumer healthcare or consumer electronics company. Our solutions are designed to help you meet your specific challenges and deliver tangible business value.